Technology : Real-Time Animation, Virtual Production
Brand Mascots have always had a huge demand in the digital space due to how effective it can be in Marketing a brand. For the election campaign which took place in chennai , we had to design and create a brand Mascot for the Election Commision of India to effectively communicate the best practices and instructions involved in voting during the pandemic. The VVPAT mascot is an entirely Real-time digital mascot which is brought to life using game engine technology. The footage was shot and composited directly within unreal engine , integrating the digital mascot with the help of live camera tracking.